Communication, with a difference.
WHY?
Our existence is borne out of personal experience. Photographer and filmmaker Ceridwen Hughes has a child with a rare disease. The isolation she and her family felt motivated the desire to break down some of the barriers and empower others to share their experiences.
We are motivated by the constant need to give people a stronger voice.
HOW?
A true partnership approach is key to our successful campaigns. All the communications we develop, whether through photography, film or written narratives, is created sensitively.
We are specialists in crafting imagery that tells a story and connects with the audience on an emotional and informative level.
WHO?
Everyone who works at SbD Creative wants to make a difference. It is our responsibility to care about what we do and why we do it.
Our continual reflection allows us to develop new and innovative approaches.
Ceridwen Hughes
Creative Director, SbD Creative
Ceridwen is the eye behind the camera and the visionary behind our team. She has a wealth of experience in creating award winning campaigns that have reached over 100 million+ readers through press articles, as well as her films being shown on the international stage.
Having seen the way in which people made assumptions about those with disabilities, Ceridwen wanted to use her marketing experience and passion for photography to make a difference. A rare disease mother herself, she has a vast knowledge of the rare disease world and is a passionate advocate for those in need.
